eFetch.om, a subsidiary of Fetch LLC under Saud Bahwan Group, spearheaded the transformation of car servicing and repair experiences in Oman. The innovative platform offers customers the ease of accessing authorised service centres for their car needs, all from the comfort of their homes. The Saud Bahwan Group engaged Metanoia Marketing to revamp the eFetch.om eCommerce website, addressing technical and design concerns that were hampering user engagement, sales, and conversions.
Background:
Fetch LLC, part of the prestigious Saud Bahwan Group, introduced eFetch.om as Oman’s pioneering initiative to simplify car servicing and repair processes. By leveraging authorised service centres and skilled technicians, eFetch.om aimed to redefine customer experiences by offering convenient pick-up and drop-off services for car maintenance.
Problem:
eFetch.om faced challenges associated with:
1. High bounce rates leading to poor user engagement
2. Frequent cart abandonments impacting sales
3. Technical glitches affecting user experience
4. Aesthetically outdated website design
Services:
1. Establish Visual Identity:
Metanoia Marketing meticulously crafted a visual identity encompassing fonts, imagery, icons, and graphics that resonated with eFetch.om’s brand essence.
2. Website Revamp:
The website underwent a transformation to enhance navigation, streamline the user journey, and bolster SEO friendliness. A simplified order workflow was implemented to curb cart abandonments.
3. Engaging Content:
By creating informative content such as how-to guides and tips, Metanoia decreased bounce rates and fostered user trust.
4. Technology Enhancement:
The website’s foundation on the Odoo platform enabled seamless integration with inventory management, driver app, and billing systems.
5. Optimized Loading Time:
The use of Content Delivery Networks (CDNs) significantly reduced loading times, enhancing overall user experience.
6. Driver App Development:
Design and development of a driver app facilitated seamless communication between customers and drivers, offering real-time notifications about service schedules and car pickups/drop-offs.
Results:
1. The website revamp led to a significant reduction in bounce rates and cart abandonments.
2. The implementation of engaging content contributed to user retention and trust-building.
3. Integration with the Odoo platform enabled efficient management of inventory, drivers, and billing.
4. Loading times were notably reduced, enhancing user satisfaction and engagement.
Conclusion:
Metanoia Marketing’s collaboration with eFetch.om resulted in a transformative overhaul of their eCommerce website. The revamped platform addressed technical hitches, improved user navigation, and introduced engaging content that positively impacted user engagement and conversions.
Ready to revamp your digital presence and enhance user engagement? Unlock the transformative capabilities of Metanoia Marketing. Reach out to us today to embark on a journey of digital excellence and growth.
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